Baby Boomers are a huge demographic that is only going to get bigger over time, eventually growing to about 78 million. The majority are facing retirement (or job loss) with less than adequate savings. Consequently, they are very interested in starting a home business, and this presents a major opportunity for Internet marketing services and consultants.

Boomers are comfortable with the Internet. They do online shopping and regularly utilize search engines. The majority are acquainted with social network sites like Facebook, LinkedIn and YouTube. They may use text messaging, but probably do not Tweet.

Baby Boomers do not need to be sold on the idea of starting an Internet business. They comprehend the merits of having a 24/7 worldwide audience for products and services. They may not understand how Websites are created, but they believe having an Internet-based business can replace or supplement their income. And they like the thought of working out of a home office with a flexible schedule that allows them to enjoy outside activities.

The key to success with retiring Boomers is to recognize that their Internet skill levels create distinct markets, each with different requirements:

Some Boomers are knowledgeable about Internet marketing. These prospective clients may be looking for technical assistance to launch a Website, blog, or just help in refining their marketing strategy. This group presents an excellent opportunity for Internet marketing consultants who are technically inclined or have access to technical resources.
A larger group of retiring Baby Boomers consists of those who want to leverage their career experience to create an online business. They are not concerned about the nuts and bolts underlying the Internet; they just want to focus on the business aspects. To them, the Internet’s main purpose is to generate sales leads. These Boomers represent an opportunity for both Internet marketing consulting and ongoing outsourced marketing.
The majority of Boomers are looking for “canned” online businesses to supplement their retirement income. Turnkey solutions are attractive to this group. This group presents a huge opportunity for ethical marketing and business consultants, Internet business critics who evaluate opportunities, and those who have – or can develop – profitable “rubber stamp” businesses for licensing to eager Boomers. Credibility is a major sales issue – valid success stories and testimonials are essential to overcoming skepticism. And remember that these Boomers require hand-holding to get up and running. So, be certain that the Internet aspects of the business are “idiot proof” and minimize support requirements by including lots of online tutorials.

A tsunami of retiring Baby Boomers is on the horizon. Most will not have the financial resources to fully retire and are searching for supplemental income. Of these, the majority will pursue Internet businesses. Hence, the demand for consulting assistance and turnkey businesses will explode. Understanding their needs and formulating answers accordingly is necessary for Internet consultants to successfully address this growing market.

There is concern among retiring Boomers that their Internet marketing ignorance will lead them into “get rich quick” schemes which drain their financial resources. Maintaining high ethical standards and delivering real value is therefore critical, as it is easy for Internet marketing consultants and services to burn their reputation among Boomers. A focus on “win-win” solutions with obvious payoffs is required to win clients. For those who adapt their services to the characteristics of this emerging Boomer market, however, the outlook is bright indeed.

About the Author

Al Kernek is a Internet marketing consultant, an author and a Baby Boomer. Learn more about issues facing Baby Boomers seeking to retire on a limited income at BabyBoomerLifeboat.com and its associated blog, Baby Boomer Muse, which contains valuable information and resources for Baby Boomers.

Article Source: http://EzineArticles.com/?expert=Al_Kernek

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The article name is “When it comes to the Economy, it’s The Boomers, Stupid”.

Many of the resort style real estate developers and a great variety of service providers from Mexico and Latin America, like mortgage financing companies and title insurance companies are struggling to reach a target audience of affluent Americans & Canadians, the majority of them Baby Boomers. “Who continue to be the most powerful consumers in the marketplace and will continue for many years to come, regardless of the economic climate and the current market conditions”, according to David Weigelt & Jonathan Boehman, authors of Dot Boom.

The number of Americans and Canadians living abroad has steadily grown over the past decade and is expected to more than double within the next 10 years. In the next 20 years, 100 million baby boomers, from the USA and Canada, are expected to retire. Five million baby boomers will turn the age of 65 each year which is the equivalent to ten thousand per day or eight per minute. Scores of these baby boomers are purchasing property abroad as vacation or investment homes. Naturally, many of them are planning to utilize these homes for primary retirement residences.

There is also a strong upward trend in the number of Americans traveling abroad for health care. According to Modern Healthcare, there were 750,000 Americans who traveled abroad for healthcare in 2007 and this number is predicted to increase 700% to six million by 2015.

In order to reach the target audience Real Estate Developers and Service Providers need to do things differently. They need to seek innovative ways to create awareness about their properties and products. Expensive direct mail, brochures, magazines and newspaper advertising, videos, radio and TV have been the predominant marketing methods. These traditional, conventional methods have become more and more expensive and less and less efficient.

Most of the times the proposals that are made from traditional PR and Marketing firms to Latin American Resort Style Real EstateDevelopers are out of range. There is not enough money to do what these firms propose. Traditional means of marketing and selling resort properties and services are no longer working. “Traditional Marketing is Broken” according to David Henderson. Resort Style Real estate developers and service providers need more cost efficient ways to generate buyer-investor traffic.  There are a significant number of boomers out there that are actively looking for more affordable and attractive places to live and Mexico and other Latin American countries continue to rank as top retirement destinations.

The National Association of Realtors reports that more than 95 percent of all home buyers use the internet to help them find a home. The internet changed the power dynamics of the property industry by giving consumers unprecedented access to information previously only available to agents and developers.  The use of effective Internet Marketing Strategies in Latin America has started to evolve but not as quickly as in other countries such as the U.S., Canada, UK, Spain,..  due to the lack of useful messaging,  poor search engine marketing and poor search engine optimization.

Social Networks have evolved into open platforms to organize users’ internet experience. Users are posting a massive variety of content to platforms such as Facebook,  Youtube, Twitter, LinkedIn, Stumbleupon, etc. Social networks have effective search tools, a simple user interface and the ability to post content quickly.  A means of fast and broad distribution to perhaps millions of users simultaneously.

Social Media has become a new powerful medium for real estate marketing .  Resort Style Real Estate Developers need to join this movement  and start using Organic Marketing, Viral Marketing. They need to jump in Social Media and Social Networks as soon as possible in oder to create and establish relationships with new prospects.